Search Engine Optimization, or more commonly called , SEO, is a technique that is being used to improve the visibility of a website or webpages in a search engine.
When you are looking for something at any search engine such as Google or Bing, what you do is type in the keywords or topic that you are looking for … right?
You are then given the results for the query you made. Those sites listed toward the top have been determined the most relevant to your search and ranked by the search engines being led to several matches although it is quite noticeable as to how certain sites are at the uppermost corner of the search.
Did you ever wonder why this happens? How do these sites manage to be on top of the ranking? The reason behind it is the magic of SEO.
Search Engines collect information about every page and website on the internet. When your page has higher rankings, more people find you. The key to higher rankings is to make sure you have include the things on your site that the search engines are looking for.
The most popular search engines are Google, Bing, Yahoo, Ask and AOL. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.
A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Some of the factors that could make up he Search Engine Algorithm are: Keywords, Titles, Links in and out of the site, Keywords in the Links and the Reputation of the site. You must fine tune the content of your site along with the HTML and Meta tags to help build higher rankings in the search engines.
Search Engine Optimization considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
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